The internet is driven by content. Content is found by people typically doing search queries in Google, Youtube, Yahoo, Ask and other smaller search engines.
Upon doing their search, they are presented with the results that the search engine presents. Over the years the search engines have gotten much better at bring to the forefront the right search results in which people are looking for.
This is good and bad.
It is good for searchers as they are finding what they need quicker than ever before.



